KingCamp - A brand's road to the Sea

The KingCamp brand blue road KingCamp is a family outdoor self-driving camping equipment brand. Founded in 2002, the products cover camping,hiking, travel, leisure, etc. The brands aim is to provide cost-effective professional outdoor products worldwide.


A trip abroad from KingCamp founder Xu Guoqing gave him the dream of “making Chinese brands dazzling the world stage”. KingCamp was already at the forefront in China, but on world stage, they were still small. Xu realized there was still a long way in terms of brand recognition and selling channels. As the world's largest e-commerce company, Amazon provided a quicker route for brand recognition. After realizing some logistic operations complications KingCamp decided to establish a partnership with Amazon. After using our Amazon expertise, KingCamp products are among the best in the world and are loved by American consumers. 

Mr. Xu Guoqing, the founder of the company, said: "Branding is a very difficult road. It can't be done overnight. But if you really want to do something, you do it well. As long as the direction is correct, it is definitely wrong to stick to it."

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