On May 28th, Beijing time, Lanting Jishi (LITB.US), the first cross-border e-commerce company, announced that it has reached a strategic cooperation with Shenzhen Xingshang E-commerce Co., Ltd. (hereinafter referred to as Xingshang E-commerce). Lanting set potential platform. This means that Lanting Ji Shi and Xingshang E-commerce will join forces to achieve complementary advantages in many aspects such as high-quality commodity output and supply chain management, jointly develop the international market, and enhance core competitiveness.
Xingshang E-commerce is a well-known cross-border e-commerce established in 2013. Its products include clothing, 3C, home and outdoor, LED, toys, etc. Xingshang e-commerce relies on its own platform Chinavasion and third-party platforms such as Amazon, eBay, Wish, Lazada, Joom, etc. to sell to North America, Europe, South America, Southeast Asia, India and other places.
Lanting Jishi was established in 2007 and has branches in Beijing, Shanghai, Hong Kong, the United States, the Netherlands, Poland and other places. It is a cross-border foreign trade e-commerce that sells domestic products through websites, mobile websites and mobile clients. , listed on the New York Stock Exchange on June 6, 2013. At present, Lanting Jishi can provide hundreds of thousands of independent products in a variety of categories, and achieve full category coverage. 98% of its operating income comes from overseas markets, and the main markets are located in Europe, North America and Southeast Asia.

Complementary advantages to improve supply chain management efficiency
Zhang Haizheng, founder and chairman of Xingshang E-commerce, is also full of confidence in this cooperation. Zhang Haizheng said that Xingshang E-commerce will enter Lanting Jishou through all categories, relying on Lanting Jishi’s global cross-border trade layout platform, to enter Southeast Asia and other markets that Xingshang E-commerce has not set foot in. The strategic cooperation between Xingshang E-commerce and Lanting Jishi can enrich each other’s business, and will be a major boost for both parties on the road to achieve win-win cooperation.
He Jian, CEO of Lantingjishi, said that Lantingjishi has undergone deep integration of warehousing and logistics after the acquisition of ezbuy, and the synergistic effect produced has been widely recognized by the outside world. At the beginning of 2019, the company was selected as the 45th place in the 2019 Top 50 Chinese Overseas Brands in the list of “2019 BrandZTM Top 50 Chinese Overseas Brands” jointly released by WPP, the world’s largest communication group, and Google, with a brand power of 151. The Lanting Jishi platform has strong customer acquisition capabilities in the global market. In addition, the entire supply chain system has a deep precipitation and is involved in a wide range of markets. The entry of all categories and products of Xingshang e-commerce into the company’s platform will bring newer first-class products. High-quality and high-priced commodities have been re-optimized on the basis of the company’s original supply chain, which has greatly improved the company’s supply chain management efficiency and reduced management costs.

Learn from each other and promote common development
According to the analysis of cross-border e-commerce people, the cooperation between Lanting Jishi and Xingshang e-commerce will be a mutually beneficial and win-win situation. In other aspects, each learn from each other’s strengths to promote common development. The cross-border e-commerce industry is one of the key industries supported by the state. After rapid development in the past few years, it has gradually shifted from barbaric development to the era of compliant and refined operations. The business of Lanting has improved significantly, and the sustainable development status can be trended.
In 2016, Zall Zhilian took a strong position in Lanting Jisui. Last year, Lanting Jisui completed the acquisition of the Singapore e-commerce platform ezbuy, and will continue to cooperate with high-quality suppliers represented by Xingshang E-commerce. The Lanting set-up moves frequently, and the effect is obvious.
The financial report for the fourth quarter of 2018 shows that Lantingji potential has a positive inflow of operating cash flow, and its gross profit margin has increased from 29.7% in the same period of the previous year to 34.6%, an increase of 4.9 percentage points. The improved operating performance is also fully reflected in the secondary market. As of May 24 this year, Lanting set the momentum to close at $1.51, and the stock price has risen sharply compared with the beginning of the year.
“This cooperation with Xingshang is also an important node for Lanting to optimize the supply chain. The products made in China are rich in variety and complete in styles. At present, there are still many high-quality suppliers whose products have not been developed and tapped. We look forward to working with more suppliers. , embrace the vast overseas market with a positive attitude,” said He Jian, CEO of Lanting Jishou, Lanting Jishou has always been committed to reducing costs and improving operational efficiency, and providing users with the best shopping experience in the whole process through cooperation with high-quality suppliers. . At present, there are many voices of doubts and concerns about the prospect of cross-border e-commerce in the market, but He Jian always believes that the world economy is a vast ocean. No matter how the external environment changes, the international market still has strong demand for high-quality products made in China. Potential to maintain a broad market overseas. He judged that in the next five to ten years, the development space and momentum of cross-border e-commerce will be large enough. Lanting Jishi will continue to promote Chinese high-quality products to overseas markets at lower prices, so that more people can experience the charm of Chinese manufacturing.

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