About Us · StarMerx Innovation

A technology company that builds brands for the global marketplace.

Founded in 2011 by Fortune 500 software engineers. Headquartered in Seattle, US. 2,000+ people, core brand Garvee — a one-stop home lifestyle platform, customers in 100+ Countries and regions.

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Our story

Marketplace experience, turned into a brand engine.

StarMerx Innovation was founded in 2011 by Fortune 500 software engineers in Seattle, US. Amazon is one of our most important sales and brand communication channels — and the platform we have deeply cultivated for more than a decade.

Through precise whole-process data metric monitoring and refined operations, we stay on track at every conversion step. That decade of operational practice now powers Garvee — our core brand and one-stop home lifestyle platform spanning furniture, appliances, MRO, tools, and toys.

The hatch of an excellent product origins from a profound insight against customer demand. We focus on the user experience in different usage scenarios, polish the product through persistent technology and design innovation, and better enhance and meet the needs of customers.

What we value

Four ideas, baked into how the company operates.

Ownership

Take initiative, own outcomes end-to-end, and hold yourself accountable for delivering real results.

Teamwork

Collaborate across borders and disciplines — great brands are built by great teams working together.

Innovation

Custom-built technologies and services that enhance the experience of customers, partners, and brands.

Agility

Move fast, adapt quickly, and stay responsive to market shifts and new opportunities.

Timeline

A decade of compounding.

2025

Global ecosystem, embracing AI

With more than 2,000 employees worldwide, StarMerx Innovation continued expanding its global brand ecosystem. Launched AI-driven organizational transformation.

2024

Brand strategy upgrade

Officially entered a new development phase of "brand-driven + digital operations."

2023

Warehouse system upgrade

Completed and launched the Poland overseas warehouse, significantly improving EU fulfillment efficiency, large-item logistics, and localized delivery capabilities.

2022

Supply chain & organization upgrade

Rebranded as StarMerx Innovation, completed a new financing round, won the iF Design Award, and accelerated its global product innovation and brand globalization strategy.

2021

GARVEE strategy

Established GARVEE as the company's core global brand strategy, transitioning from a multi-brand expansion model toward long-term global brand building and localized operations.

2020

50+ brand portfolio

Proprietary brands surpassed 50 across apparel, textile, flatware, toys, furniture, LED, and home categories, while overseas warehouse projects in Los Angeles and Poland were launched.

2019

Southeast Asia expansion

Established the Kuala Lumpur branch in Malaysia to support Southeast Asia expansion, while proprietary brand CHINAVASION was recognized among China's Top 30 Cross-border E-commerce Overseas Brands.

2018

1,000+ global team

Global headcount surpassed 1,000 employees while the company completed a multi-million-dollar Series C financing round and was recognized as a National High-Tech Enterprise in China.

2017

Global scaling

Completed Series B financing, continuously strengthening procurement systems, operational capabilities, and global supply chain coordination.

2016

Hong Kong expansion

Expanded Hong Kong operations and completed Series A financing, accelerating global expansion and supply chain integration.

2015

Digital operations upgrade

Comprehensively upgraded internal digital operations systems and organizational structure, continuously strengthening data-driven operations, multi-brand management, and global supply chain coordination — laying the foundation for subsequent global expansion.

2014

Digital operations system

Developed in-house operations and management systems, continuously improving multi-brand operational efficiency, global market coordination, and digital management capabilities for cross-border e-commerce.

2013

US & Europe expansion

Expanded into the US market while simultaneously launching European operations, laying the foundation for StarMerx Innovation's global marketplace strategy.

2012

Cross-border e-commerce foundation

Began building cross-border e-commerce operational systems, focusing on Amazon platform operations, SKU management, data analytics, and consumer insights — gradually establishing data-driven operational capabilities.

2011

Founded in Seattle, US

StarMerx Innovation was founded in Seattle, US by Fortune 500 software engineers with a vision that marketplace data and operational intelligence could become the foundation of global brand building.

2011

Founded

2,000+

People worldwide

Garvee

Core brand

100+

Countries served

Headquarters

Seattle, US

Tukwila, WA 98168
United States

Overseas warehouses · Poland · Georgia (US) · and more

Headquarters

Tukwila, WA 98168

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Bring your brand to global marketplaces.

We partner with brand owners and emerging labels to scale across Amazon, eBay, AliExpress, Walmart, Target, HomeDepot, and OTTO.